Hearing aids are intricate little computers that take skilled programming in order to appropriately amplify an individual's hearing loss. Hearing aids are not a quick-fit solution to hearing loss. Programming performed by a doctorate-level audiologist is critical if you want to hear your best. In most cases, it takes many follow-ups along with real-life test trials to ensure the hearing aids perform their best. Hearing aids also require routine cleanings and check-ups to prolong the life of the devices.

Big box stores have been selling hearing aids for years, however, most of these stores hire from within. These stores train employees with no education or experience in hearing loss to sell hearing aids. In Arizona, the only requirement needed to obtain a license to sell hearing aids as a Hearing Instrument Specialist is a high school diploma.

When you combine cheap hearing aids with an individual who has minimal knowledge or education in hearing loss programming the devices, you end up with less than ideal outcomes. Although cheaper prices are definitely appealing, cheap hearing aids are still expensive if they do not work. Having your hearing loss treated next to the toilet paper aisle in a warehouse is not ideal if your ultimate goal is better hearing and better quality of life.