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Yates Buick GMC Expands Legacy with New Mitsubishi Dealership in Goodyear
By Michelle Talsma Everson - Monday Mar 18, 2024
Yates Buick GMC, a well-established name in the automotive industry, is pleased to announce the opening of a new Mitsubishi dealership in Goodyear. Led by Dealer Principal Whitney Yates-Woods, this expansion marks a historic moment for the company, emphasizing its commitment to diversity, innovation, and community support.

"Our new Mitsubishi dealership in Goodyear goes beyond mere expansion; it underscores our dedication to affordability and boosting the local economy," says Whitney Yates-Woods, Dealer Principal. "By extending our presence in Goodyear, we aim not only to offer a diverse range of vehicles but also to play an active role in enhancing the economic landscape of the community. We believe in making quality automotive experiences accessible and, in doing so, fostering a positive impact that resonates far beyond our dealership doors."

Following the unfortunate passing of her father, Mike Yates, due to COVID-19, Whitney Yates-Woods, a 35-year-old mother of two, stepped into the role of Dealer Principal with a vision to break gender barriers and promote inclusivity in the male-dominated automotive field. As the President of Yates Buick GMC, she has been at the forefront of the electric vehicle (EV) transition, demonstrating a dedication to innovation that will continue with the addition of the new Mitsubishi dealership.

The decision to open a Mitsubishi dealership aligns with Yates Buick GMC's commitment to providing affordable options for customers seeking new cars without the typical high prices. The new Mitsubishi dealership is expected to significantly contribute to the city's economy, creating approximately 60 new jobs initially. With full-service facilities, including sales and service departments, the economic impact is projected to be substantial.

"I am thrilled about the ongoing success of Yates Buick GMC, and I look forward to steering our legacy toward greater heights," says Yates-Woods. "Our focus on innovation, inclusivity, and community support will be the driving force behind our continued growth and positive impact."

The Yates family, deeply connected to their business legacy since 1984, expands while giving back to the community through initiatives like scholarships and sponsorships. Yates Buick GMC, known for its family-oriented service, treats every customer as part of the family, distinguishing itself with transparent pricing and a commitment to personalized care.

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