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TruWest Receives Distinguished Diamond Award
By Claire Natale - Friday May 19, 2023
TruWest® Credit Union received the Credit Union National Association Diamond Award, recognizing the organization’s 70th anniversary at the CUNA Marketing & Business Development Council’s Diamond Awards in Orlando.

The Diamond Awards, representing the best of credit union marketing and business development, honor credit unions in 35 categories, ranging from direct mail to website marketing, video and radio commercials to social media. Judges evaluated entries based on strategy, design, production, creative concept, copy, communication and results.

“We are honored to receive this extraordinary recognition for 70 years of serving the community,” said Jennifer Kimmell, senior vice president and chief marketing officer at TruWest® Credit Union. “Collaborating as colleagues, community partners and members to create a lasting impact is at the heart of everything we do.”

The CUNA Diamond Awards are among the most prestigious annual credit union marketing competitions, spotlighting and rewarding innovation, outcome and creative excellence.

This year’s Diamond Awards competition received 1,246 entries – 91 credit unions won Best Awards and 244 won Diamond Awards.

Winners can be viewed on the event’s AdQue Digital Display Systems gallery.

For more information regarding TruWest Credit Union, please visit

About TruWest Credit Union
TruWest® Credit Union is headquartered in Tempe, Ariz. and operates as a cooperative providing its members with a lifetime of quality financial services and a culture of caring for its organization, employees and communities. TruWest is a strong and sound financial institution with more than 93,000 members and assets totaling more than $1.5 billion. TruWest Credit Union has 11 branch locations—eight in metro Phoenix and three in Austin, Texas. For more information, visit

About CUNA
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America's credit unions, which are owned by 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit