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February 2024
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StretchLab to Open Paradise Valley Location in First Quarter of 2022
By Kwyn Johnson - Wednesday Dec 08, 2021
StretchLab, an assisted stretch concept that aims to identify tightness and imbalances in the body by creating a customized stretching routine for its clients, will open a new Paradise Valley location at 4740 E. Shea Blvd Suite 100 in the first quarter of 2021. The new studio will have ten beds and will offer one-on-one assisted stretching and group classes.

StretchLab’s Arizona franchise owner, Jennifer Gage, a 37-year Scottsdale resident, opened the first Valley StretchLab in 2018 and plans to open five additional locations in the next three years. Her history of entrepreneurship and start-up companies gave her the necessary tools to rapidly expand StretchLab into five locations in less than four years. Her most recent location at Desert Ridge opened less than a year ago in April of 2021. Gage’s other StretchLab locations include Arcadia, Grayhawk and Gainey Village. Gage is also the founder of GiGi’s Playhouse Phoenix Down Syndrome Achievement Center, which offers free educational therapeutic, fitness and career development programs from prenatal down syndrome diagnosis through independent adulthood.

“Stretching caters to everyone from professional athletes to those recovering from injury or those experiencing stiffness from working at home,” said Gage. “We are thrilled to expand StretchLab’s top-tier services to Paradise Valley. Our clients can expect a fully customized routine catered to their mobility and goals that will leave them feeling reenergized.”

Founded in 2015, StretchLab’s mission is to provide the highest quality assisted stretching services to clients of all types and allow them to reclaim their freedom through gaining a wider range of motion and flexibility. The Flexologist™ Training Program requires all trainers to complete 60 to 70+ hours of theory and hands-on training while learning the muscular system, assisted stretches and how to work with a variety of clients. Flexologists use the Proprioceptive Neuromuscular Facilitation (PNF) method in one-on-one sessions to increase range of motion for maximum benefits.

StretchLab offers one-on-one assisted stretches with options of a 25-minute targeted stretch or a 50-minute all body stretch. The 25-minute stretch concentrates on major muscle groups in one area to help alleviate muscle tightness from daily office work or intense workouts. The 50-minute stretch, which is an ideal comprehensive, whole body option, helps those struggling from tight muscles and aching or stiff joints and athletes who would like to improve sport performance. There is also a 50-minute group stretch option, which is a small group format with stretches that are fully customized to the client’s level of mobility and activity. In group settings, the Flexologist™ guides the class on how to use stretch tools like stretch straps and foam rollers.

The Paradise Valley StretchLab will be located at 4740 E. Shea Blvd Suite 100, Phoenix, AZ 85028. StretchLab studios are located in Arcadia, Gainey Village, Grayhawk and Desert Ridge. For additional information, visit

About StretchLab:

Founded in 2015, StretchLab is the first boutique health and wellness franchise that offers one-on-one assisted stretching services in a fun, energetic and communal environment. It is designed to increase mobility and flexibility, helping to reduce pain, decrease muscle aches, improve posture, reduce recovery time and enhance quality of life. Guided by highly-trained Flexologistsâ„¢ in a one-on-one or group atmosphere, StretchLab is revolutionizing the stretching industry through its approach to help clients of all ages, fitness levels, genders and sizes achieve deeper stretches that allow them to reach individual wellness goals. Headquartered in Irvine, CA, StretchLab is backed by Xponential Fitness, a curator of popular boutique fitness brands. To learn more about StretchLab, visit