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February 2024
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Scottsdale-based Redirect Health, Steward Health Care and Kroger to Co-Host Collaborative Healthcare Event in Salt Lake City
By Alison M Walsh - Friday Apr 14, 2023
Redirect Health ( , a platform that creates and manages healthcare solutions and products that meaningfully improve access and affordability for businesses and employees, today announced its collaboration with Utah’s division of Steward Health Care, the country’s largest physician-led, tax paying, integrated health care system, and Kroger/Smith’s, a leading national grocer and pharmacy chain that provides convenient and affordable pharmacy services across the state.

Mountain Point Medical Center, a Steward Family Hospital, will be hosting the kick-off event for local brokers and business owners on Tuesday, April 11 at 6:00 p.m. at 3000 Triumph Blvd. in Lehi, Utah. The dinner event will feature a live Q&A session featuring case studies from local business owners and brokers, as well as include expert speakers and presentations about price transparency, health insurance savings, and access to affordable prescriptions and vital procedures from hospitals, urgent care centers, and more.

“Out-of-pocket costs, deductibles, and premium costs are rising at alarming rates, and SMBs are feeling the squeeze,” said Dr. David Berg, CEO and Co-Founder at Redirect Health. “As we continue to prioritize needs of communities across the US, we are proud to be collaborating with Steward Health Care and Kroger/Smith’s in Utah to show brokers and SMBs why creating simplicity in the healthcare market is vital. Redirect Health’s affordable healthcare plans are designed with employees in mind, and this collaboration will allow business owners to offer a healthcare option that provides their employees with premium, deductible, and out-of-pocket relief that results in a healthier, happier, more efficient workforce.”

This synergy will provide Redirect Health members and employees of SMBs in the area with affordable, end-to-end healthcare. These world class partners share the same mission that everyone deserves access to personalized healthcare that actually works. The collaboration will make healthcare more accessible by bringing down the current unattainable costs of care.

SMBs are constantly being priced out of the healthcare system, one that comes with limited access and yearly double-digit premium increases. Brokers are the interface of small business communities, and they are tired of traditional health care plans that are simply too unattainable for their clients, resulting in employees that can’t afford to opt into their plan and lowering overall participation rates. Furthermore, patients are struggling to afford the high out-of-pocket costs on important medical procedures and hospitalizations. By providing local and national access to a value-based cost control system, quality healthcare and partnerships with local medical facilities from primary to emergency care with Steward, Redirect Health’s plan options answer the concerns of business owners, care providers, brokers and employees alike.

“Nothing should get in the way of providing for your family’s health and well-being,” said Brian Dunn, President of Steward Health Care’s Western Region. “Our Utah hospitals and clinics are committed to providing access to quality, affordable healthcare close to home, and this is now within reach for our communities and specifically the Wasatch Front region of Utah.”

Redirect Health and Kroger/Smith’s have also joined forces to offer more affordable prices for prescriptions. Local Redirect Health members can conveniently pick up their medications at several of Smith’s pharmacy locations throughout the state, taking advantage of extended pharmacy hours all while picking up their groceries and saving on prescription costs.

For more information about the kick-off event, partnership or to secure your spot, please visit

"Both Redirect Health and Steward Health Care share our common goal of providing accessible healthcare to residents of the Salt Lake region," said Jaime Montuoro, PharmD, Division Health Leader for Smith’s. "Through this collaboration, Redirect Health customers can conveniently pick up their prescriptions at any of our pharmacies throughout the state. Our pharmacists and pharmacy technicians provide exceptional customer service and tools to support optimal medication use, including affordability of prescriptions. We are looking forward to working with both companies to offer quality care to small- and medium-sized businesses in the area."

About Redirect Health
Redirect Health is a versatile platform that creates and manages healthcare solutions and products that meaningfully improve access and affordability for businesses and employees. Holding this mission at its forefront, Redirect Health provides personalized 24/7 access and financial consistency to members and business owners through unparalleled, nationwide healthcare plans and strategies through its EverydayCARE® Suite of health plans.
To learn more, visit

About Steward Health Care
Nearly a decade ago, Steward Health Care System emerged as a different kind of health care company designed to usher in a new era of wellness. One that provides our patients better, more proactive care at a sustainable cost, our providers unrivaled coordination of care, and our communities greater prosperity and stability.
As the country’s largest physician-led, tax paying, integrated health care system, our doctors can be certain that we share their interests and those of their patients. Together we are on a mission to revolutionize the way health care is delivered - creating healthier lives, thriving communities and a better world.
Steward is among the nation’s largest and most successful accountable care organizations (ACO), with more than 5,500 providers and 43,000 health care professionals who care for 12.3 million patients a year through a closely integrated network of hospitals, multi-specialty medical groups, urgent care centers, skilled nursing facilities and behavioral health centers.
Based in Dallas, Steward currently operates 39 hospitals across Arizona, Arkansas, Florida, Louisiana, Massachusetts, Ohio, Pennsylvania, Texas and Utah.
For more information, visit?

About Kroger/Smith’s
At Smith’s Food & Drug, a company of The Kroger Co. (NYSE: KR), we are Fresh for Everyone and dedicated to our Purpose: To Feed the Human Spirit®. We strive to make decisions that balance the safety of our associates with our commitments to our customers and communities. And above all else, we’ll be there for our communities when they need us most. Smith’s is a part of the Kroger family of companies, which serves over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names. We serve America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. Visit