Phat Scooters Signs Six-Episode, Five-Year Agreement for “Riding Phat” Docuseries
By Robyn Moore -
Wednesday Aug 05, 2020
Phat Scooters, an Arizona based manufacturer of recreational and commercial electric scooters, founded by two former University of Arizona Athletes, has entered into a six-episode agreement with five-year distribution rights Exclusive to Media Streaming Service Crackle, a partnership between Chicken Soup for the Soul Entertainment & Sony Picture, to produce a docuseries show called "Riding Phat."
The "Riding Phat" series will follow the day-to-day challenges of the Phat Scooters® team as they revolutionize personal travel with customized builds and unique designs, all while managing the brand's meteoric growth. The entrepreneurial challenges of long hours, cash crunches, and Phat's insistence on quality and creative innovation, will be interwoven with high-profile events and interactions with A-list celebrity clients.
"Riding Phat" will showcase the brands, celebrities, and lifestyle that has made Phat Scooters® a coveted luxury brand. Top-tier athletes, Hollywood royalty, professional sports teams are all devoted members of the Phat Scooters family, with many A-listers having six or more Phat Scooters at their homes and offices - each customized to perfectly reflect their personal brand.
Based in Arizona, "Riding Phat" will be featured content on the network and is expected to reach an audience of over 25 million monthly viewers. To retain all intellectual property and merchandise rights, “Riding Phat” is self-produced by Phat Scooters. A trailer for the Riding Phat docuseries can be viewed on YouTube at https://www.youtube.com/watch?v=6iIrS9dxSvc&t=3s.
Relying on partners for product placement and segment sponsorships, Arizona-based brands like Dixxon Flannel, BlueMedia, and Rockford Fosgate will help make the show a reality while promoting the local Arizona business community.
"We are absolutely thrilled at the opportunity this show provides our company, our employees and the Arizona entrepreneurial community," says Derrick Mains, Phat Scooters President. "The growth of Phat Scooters over the last eight months from a staff of 15 to over 60 has had its challenges, but being able to showcase our efforts and the amazing talent and opportunities in the State of Arizona is what drives us. We look forward to millions of viewers cheering on the story of an Arizona entrepreneurial success story.”
“Riding Phat” is produced by Kelly Sallaway of Arizona’s Motormind Production Group. Leading creative on the series is Los Angeles-based director Robert Kirbyson whose credits include the 8-part documentary “The Age of A.I.” hosted by Robert Downey Jr. for YouTube Premium, as well as History Channel’s 2-part special “The Boneyard with Georges St-Pierre.”
For more information about Riding Phat, visit RidingPhat.com. For more information about Phat Scooters, visit http://www.PhatScooters.com.