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Newly Launched ‘Share the Road’ License Plate Encourages Road Safety Awareness for Cyclists and Motorists
By Christina Caldwell - Wednesday Sep 09, 2020
In an effort to spread the word of road safety for cyclists and motorists, the Rob Dollar Foundation and Uphill Into the Wind are proud to announce the debut of the Share the Road license plate, available for purchase now through the Arizona Motor Vehicle Division website.

An eye-catching statement with hues of bright yellow and bold blue, the plate depicts a typical Arizona road and bike path. The Rob Dollar Foundation and Uphill Into the Wind benefit from $17 from every $25 sale of the plate.

The license plate is a culmination of fundraising efforts and advocacy on the part of both organizations. In addition to raising $32,000 from the community to bring the license plate to fruition, Rob Dollar Foundation President, John Dollar, enlisted the help of TJ Shope, Arizona representative for Legislative District 8, to advocate and sponsor a bill that allowed the sale of the plate to move forward.

“While our nonprofit benefits from the sale of the Share the Road license plate, this was far from a solo effort,” Dollar said. “We couldn’t have done this without the help of TJ Shope, Uphill Into the Wind and the incredibly supportive cyclist community, all of which sought to save lives by raising awareness of this important issue.”

The license plate debut is in addition to the Rob Dollar Foundation’s ongoing advocacy for road safety awareness. The Foundation debuted new “Give Three Feet” signs at Tucson’s Sentinel Peak Park in March and several areas of Phoenix in October 2019, which remind motorists and cyclists to allow a minimum of three feet on the road. The Foundation is in the process of bringing such signs to the Phoenix metro area, hoping to make all who share the road aware of the law that requires a three-foot minimum between cars and bikes.

To purchase your “Share the Road” license plate, visit To learn more about the Rob Dollar Foundation, visit