New Raspberry Rally™ Girl Scout Cookie Joins Local Lineup for 2023 Cookie Season; Online Exclusive Will be Available through Girl Scouts Digital Cookie Platform
By Alison Bailin -
Tuesday Aug 16, 2022
Girl Scouts—Arizona Cactus-Pine Council (GSACPC) is pleased to announce it will offer the new Raspberry Rally cookie, a thin, crispy cookie infused with raspberry flavor and dipped in a delicious chocolaty coating, during its 2023 Cookie Season, which will take place Jan. 16-Feb. 26, 2023. Raspberry Rally will not take the place of any other Girl Scout Cookie favorites across Central and Northern Arizona. It will serve as an enhancement to the largest girl-led entrepreneurial program in the world. This must-have new cookie will be the first in the Girl Scout Cookie lineup to be exclusively offered for online direct shipment only, enhancing girls’ e-commerce sales and entrepreneurial skills.
“The Girl Scout Cookie Program is all about teaching entrepreneurship. When searching for new opportunities for girls, Girl Scouts of the United States considered simplicity, new skills, and building overall excitement for everyone. Having an online-exclusive cookie enables Girl Scouts to learn entrepreneurship through their own online businesses by building relevant omni-channel selling skills, pitching to customers online, and providing convenience to purchasers,” says Christina Spicer, co-CEO of GSACPC.
Through the Digital Cookie platform, which GSACPC has utilized since 2016 in addition to traditional booths, girls build a custom website so they can invite friends and family to purchase cookies, with the option of having cookies delivered in-person or shipped directly to their home. Girls can also use the Digital Cookie Mobile App to accept credit card payments on the go from customers. Digital Cookie also introduces lessons about online marketing, application use, and eCommerce to Girl Scouts, through building their own cookie website and managing their virtual sales.
All proceeds raised from both in-person and online cookie orders will directly benefit GSACPC and its troops.
“The Girl Scout Cookie is successful because through it Girl Scouts learn leadership, problem-solving, and community building, resulting in an invaluable experience that cultivates an innovative, entrepreneurial spirit,” says Mary Mitchell, co-CEO of GSACPC. “Through Digital Cookie, we are helping girls’ develop their entrepreneurial skills in a way that makes sense in today’s world. It is a valuable addition to the skillset they are learning through in-person sales and boothing.”
The Girl Scout Cookie Program encourages girls to be risk takers, to think outside of the box, and to be confident in their own abilities. Whether they’re working toward earning their Cookie Goal Setter badge as a Daisy or their My Cookie Business Resume badge as an Ambassador, Girl Scouts are learning qualities crucial for all forms of leadership and life-skills. The program embraces the understanding of the world of business, money management, and entrepreneurship. Cookie Business badges range anywhere from goal setting to learning effective in-person and online sales pitches, using market research, creating business plans, and implementing digital marketing campaigns.