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- Proverbs 3:5-6
April 2024
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Mr. Pickle’s Sandwich Shop Opens Location in Laveen Village
By Justin Liggin - Friday Sep 01, 2023
Mr. Pickle’s Sandwich Shop, a beloved mom-and-pop family of quick-service restaurants with premium sandwiches and salads, has officially opened its newest location in Laveen Village. The restaurant, which is 1500-square-feet and will employ approximately 18 team members, will be located at 5885 W. Baseline Rd. Ste. 6 and is open Monday through Saturday from 9 a.m. to 9 p.m. and on Sundays from 10 a.m. to 6 p.m.

“Since 1995, Mr. Pickle’s has been a premier sandwich shop specializing in innovative and craveworthy sandwiches, salads and catering,” says Mike Nelson, chief executive officer, Valley resident, and long-time customer who purchased the brand in 2020 when founders/owners Frank and Michele Fagundes decided to retire. “During its first three decades, thanks to its community culture, incredible recipes, and all its fans, the brand grew from one to 56 locations across northern California.”

Mr. Pickle’s new location is the brand’s first shop in Laveen Village and fifth in Arizona, with previous restaurants opening in Scottsdale, Chandler, and Surprise earlier in 2023, and a Queen Creek location scheduled to open in mid-Fall. In 2021, when Nelson purchased the brand, the national headquarters also moved to the Valley.

“Our new Laveen Village restaurant will feature all of Mr. Pickle’s most popular hot and cold sandwiches, notably the Mr. Pickle, which is chicken breast, bacon, Monterey jack, avocado and the works as it relates to veggies; the Santa Maria Tri-Tip, which is actual tri-tip sourced from the famed Santa Maria region topped with specialty barbeque sauce and the works; and Big Jake, a turkey sandwich with cream cheese, avocado and the works,” said Nelson.

The brand now also has two new sandwiches of note.

“The first is Listen Linda, which is named after my wife of 36 years and is piled high with turkey breast, avocado, bacon, Swiss cheese and the works – including our specialty garlic sauce – as far as condiments unless otherwise noted,” says Nelson. “And the second? That would be Della’s Deli, which honors my business partner, best friend, and Mr. Pickle’s president Dean Johnson’s wife of more than 40 years, Della. It features turkey breast, ham, salami, cheddar, and the works.”

There are 10 types of bread and wraps from which to choose at Mr. Pickle’s, including the Dutch crunch roll, sourdough roll, sweet roll, wheat roll, sliced sourdough, sliced wheat, sliced marble rye, and various wraps, including gluten-free wraps. In addition to a wide selection of chips, sides include red potato salad, macaroni salad, jumbo whole dill pickles (of course!), and fresh baked chocolate chunk cookies. A cookie is also given FREE with every sandwich, salad, or wrap.

“For those who do not know the brand yet, every order automatically comes with one of our melt-in-your-mouth cookies, a hallmark of the brand since its inception,” says Nelson, adding there is also apple sauce available as a side in kid’s menus as well.

In addition to carrying its full menu and adding new recipes that fit the market, Mr. Pickle’s will continue to its close-knit relationships with vendors as it grows, notably Frito-Lay, Dirty Chip, Pepsi, Foster Farms, Max’s Artisan Breads, Best Foods, and Hidden Valley. A leader in online ordering technology, Mr. Pickle’s partners with DoorDash and invested in Paytronix Systems, Inc., the most advanced digital guest experience platform, in the past year. Through the partnership Mr. Pickle’s uses the full Paytronix Platform for its loyalty, order, delivery, mobile and gift system.

“We partner with as many artisan bakers, regional farms and ranches that we can when sourcing our products, making every item unique to us,” says Nelson, who spent the past year bringing the business into the digital age and investing in technology that will propel the brand forward nationwide. “You will not see six-inch and footlong sizing from us, more specialty breads than uniform options.”

Mr. Pickle’s is also gearing up for National Sandwich Day 2023 on Nov. 3 with the re-launch of the Pickle Points Program, which features bankable points that can be redeemed for rewards. To celebrate, Mr. Pickle’s will be offering a double Pickle Points promotion for an entire week from Oct. 28 – Nov. 2 and offering double the double Pickle Points on Nov. 3 to mark National Sandwich Day. For more information on the promotion, visit nationalsandwich.day.



About Mr. Pickle’s Sandwich Shop

Since 1995, Mr. Pickle’s has been a premier sandwich shop specializing in innovative and craveworthy sandwiches, salads and catering. During its first three decades, thanks to its community culture, incredible recipes, and all its fans, the brand grew from one to 56 locations across northern California. In 2023, Mr. Pickle’s formally expanded to Arizona, and now under the leadership of franchise veterans Mike Nelson and Dean Johnson is looking to grow nationwide in the years to come. Currently, there are 62 locations across Arizona and California. Mr. Pickle’s has one goal: for guests to “Enjoy Every Sandwich.” For more information, visit http://www.mrpickles.com