PHOENIX – Local, family-owned restaurant Mesquite Fresh Street Mex has announced its latest charitable initiative: throughout the month of October, which is Breast Cancer Awareness Month, a percentage of proceeds from all burrito and merchandise sales will be donated to breast cancer nonprofit Susan G. Komen. The campaign was inspired by Mesquite Fresh Street Mex employee Isabel Tolano, a breast cancer survivor and cherished team member.

“Isabel’s strength is extraordinary, and witnessing her resilience during her health journey inspired this month-long fundraiser to uplift breast cancer survivors and their families,” said Ahmad Alatrash, co-founder of Mesquite Fresh Street Mex. “It is our hope that this contribution furthers Susan G. Komen’s life-saving cancer research and commitment to excellent patient care.”

Tolano’s journey began in 2018 when she was diagnosed with breast cancer at age 35. She endured 18 weeks of chemotherapy, which led to loss of movement in her left arm, 48 days of daily radiation treatment and underwent a mastectomy. Now in remission, Tolano will be taking chemotherapy pills for the next decade.

“I am so thankful for not only the financial, but also emotional support that Mesquite has shown me over the past years. Being a first-generation immigrant from Mexico, I would not expect the type of help they have given to me. My goal now is to spread awareness to younger woman to get checked because early diagnosis is extremely important,” said Tolano.

Mesquite Fresh Street Mex will donate a percentage of proceeds from all burrito sales on the menu (including breakfast burritos, served until 11 a.m.) as well as their catalog of apparel merchandise. Burritos can be ordered online or enjoyed in-person at any one of Mesquite’s nine Valley locations. Merchandise is available for purchase in-person at select locations and via the restaurant’s online shop. Customers who wear Mesquite merchandise in-store can receive 10% off their order.

"We are thankful for Mesquite Fresh’s support during Breast Cancer Awareness Month," said Megan Klink, vice president of West region for Komen. "Raising awareness and funds are crucial to our mission of eradicating breast cancer. This effort is a testament to the power of community and compassion."

For more information about Tolano’s story, Mesquite Fresh Street Mex’s full authentic, street food menu and all restaurant locations, visit http://www.eatmesquite.com.

About AR Concepts
AR Concepts owners Nas and Ahmad Alatrash, the creatives behind Mesquite Fresh Street Mex, Speedy Street Tacos, Chickadees Chicken and Fries and Grindhouse Espresso Bar, seek to elevate the industry standard of ‘grab and go’ cuisine with decidedly untypical brands. Serving up savory soul foods to crisp BBQ salads and drip coffee to sweet energy juices, offerings from AR Concepts suit any lifestyle and taste palette. For more information about the brands, visit https://eatmesquite.com/, https://eatchickadees.com/, and https://grindhouseespresso.com/.