Local Entrepreneur Launches New Self-Care Brand During a Time When We Need It Most
By Michelle Talsma Everson -
Thursday Apr 16, 2020
Phoenix resident Gretchen Weidman is (literally) brewing up some self-care concoctions at a time when most of us could use some help relaxing at home. Her new business, Bone & Basil, is a one-woman shop for bath brews and salves that promote self-care. Available exclusively on Instagram @ bone_and_basil, Weidman is happy to mail or do a contactless delivery to customers.
Bone & Basil offers four bath brews and two salves, all of which are hand mixed at home for each person when they order them. She says that the most popular bath brew is her Relax Brew and the most popular salve is the one for pain. The ingredients that Weidman uses in her brews and salves are all natural and organic.
“Especially during this pandemic, when you can’t go to a spa, you can physically relax your body with a bath and brew. The brews I make touch four out of the five senses—all of them besides taste,” Weidman says. “For those who are open to the holistic end of things, my bath brews and salves can be a different and fun way to breathe deep and relax—something we all need right now.”
A single mom to a busy pre-teen, Weidman includes her daughter in her growing small business. “She helps me put labels on bags and other tasks like that; I think it’s a good lesson for her to see her mom hustle and stay busy and motivated,” she shares.
Eventually Weidman, who is currently the creative director at an East Valley salon, would like to own her own shop in downtown Phoenix. Until then though, she enjoys connecting with customers over Instagram and shares that Bone & Basil products can also be purchased at Abundant Space in Scottsdale.
To learn more about Bone & Basil, follow or direct message Weidman on Instagram @ bone_and_basil or e-mail [email protected].
Photos by Chanelle Sinclair of iamchanelle photography