Junior Achievement of Arizona Launches Updated Logo and Branding
By Lindsay Hansen -
Tuesday May 17, 2022
Junior Achievement of Arizona announced the launch of its updated logo and branding. Itâ€™s the first change to the Junior Achievement logo since 1986. The update reflects the organizationâ€™s evolution from a supplemental youth development program in the 1980s to a fully integrated K-12 education partner today. JA helps students connect what they learn in school to life outside the classroom, especially when it comes to managing money, work and career readiness, and entrepreneurship.
â€œJunior Achievement has changed significantly over many years, and this update of our brand reflects that reality,â€ said Katherine Cecala. â€œWeâ€™ve worked closely with our partners in education, business, and the community to ensure that we deliver proven, life-changing learning experiences to students. This process, which includes the use of innovative learning technology, accelerated significantly over the course of the pandemic. The time just felt right to make this change to our brand to recognize what Junior Achievement has become.â€
Junior Achievement of Arizona delivers programs to nearly 400 schools through the state of Arizona, serving students Kindergarten through high school. The organization is committed to reaching students wherever and however they are learning in todayâ€™s education environment, expanding its reach to rural communities and non-traditional learning environments such as foster care organizations and youth detention centers.
"I believe Junior Achievement offers educational experiences that students benefit from now and in the future," said an Arizona teacher. "Some students had never thought of running their own business. Now that will be an option for them. Some students think they can afford expensive homes and cars. Now they know factors that must be considered before large purchases."
The brand update is also occurring globally, with JA operations in more than 100 countries worldwide beginning the process this year.
Since 1986, the Junior Achievement logo has consisted of a green triangle with three white or gold stairsteps in the triangle. The new logo, which resembles planes flying in formation or a flock of geese, borrows elements from the five previous JA logos. The new logo and branding, which utilizes dark blue, turquoise, yellow, and green color elements, represents how one leader in the community, working in tandem with Junior Achievement, can impact many lives. Ultimately, by working together, we can all rise above. Junior Achievement envisions â€œa world where young people have the skillset and mindset to build thriving communities.â€
The first part of the brand update began May 1, 2022, and will include websites, social media channels, and other marketing materials. The transition will also include updating curriculum, signage, buildings, and more and is expected to take a few years to complete.
About Junior Achievement of Arizona
Junior Achievement of Arizona (JA) is a 501(c)(3) nonprofit organization that equips Arizona students to succeed in work and life by giving them the knowledge and skills they need to manage their money, plan for their future, and make smart academic, career and economic choices. Since 1957, JA has taught kids, kindergarten through high school, about financial literacy, work readiness and entrepreneurship. The organizationâ€™s hands-on, age-appropriate programs are delivered by more than 8,000 corporate and community volunteers. Despite educational obstacles during the pandemic, JA reached more than 65,000 students in the 2020-2021 school year. Follow @JAArizona on social media or visit http://www.jaaz.org/resources for more free online educational tools.