Delta Dental of Arizona is pleased to announce that Josh Fredrickson has joined the dental insurer’s team as its director of digital and customer experience. In this role, Fredrickson is responsible for developing and executing strategies that enhance customer and stakeholder acquisition, loyalty, retention and advocacy across multiple touchpoints, ensuring the interactions are cohesive, personalized and intuitive. He will also play a key role in Delta Dental of Arizona’s overall digital transformation efforts by directing and enhancing the marketing technology stack, guiding integration across infrastructure, connectivity, visualization and their digital ecosystem.

Fredrickson brings more than 20 years of experience in online marketing, e-commerce and digital transformation to the role, including 13 years with Insight Enterprises in a variety of leadership positions. In his most recent position as senior manager of e-commerce at Insight, Fredrickson led nearly 100 team members within the sub-brand of TigerDirect and its eCommerce platform, TigerDirect.com, in areas of marketing, online merchandising, web design/development, paid media, inside sales and client support. He also served as marketing technology manager at Insight for several years, establishing processes to evaluate new technologies, vendor selection, and contract negotiation as well as programs to onboard new tools, audit the performance of various platforms and offboarding underperforming tools as needed. Prior to joining Insight, Fredrickson also worked in multiple digitally focused positions for Pulte Homes.

“The consumerism movement continues to change healthcare, and our ability to leverage data and a robust technology stack to elevate the customer experience is paramount,” said Jason Greenwood, senior vice president of marketing and communications at Delta Dental of Arizona. “We are thrilled to have a leader like Josh to steer this important discipline within our marketing organization.”

Within the community, Fredrickson is a frequent donor and volunteer at the Arizona chapter of Feed My Starving Children, an organization that works with partners around the world to feed starving children and prevent hunger-related deaths.

“One of the compelling reasons for joining Delta Dental of Arizona is how much they give back to the local community in the form of volunteerism and community grants,” said Fredrickson. “I’m excited to be part of a company that truly cares about the health and well-being of the communities it serves.”