Delta Dental of Arizona is pleased to announce that Jason Greenwood has joined the dental insurer’s executive team as its senior vice president of marketing and communications. In this role, Greenwood will oversee brand strategy, growth initiatives, digital media and stakeholder engagement initiatives.

Greenwood brings more than 25 years of experience to the position. Prior to joining Delta Dental, he served as chief marketing officer of The Joint Chiropractic (NASDAQ: JYNT), which is the nation’s largest operator, manager and franchisor of chiropractic clinics with 805 retail units nationwide. Under his leadership, the business saw exponential growth and earned numerous brand accolades, including being named “America’s Best Small Company” by Forbes and among the top three fastest growing companies in the nation by Fortune.

Greenwood also spent a decade with Peter Piper Pizza, the popular pizza and entertainment restaurant with 150 units across the United States and Mexico, including several years as the chief marketing officer where he led brand strategy, product development and customer experience. He was also a multi-unit franchisee for Robeks and spent several years at Young & Rubicam Advertising, creating growth strategies for high-profile clients like Ford Motor Company.

“Jason is a forward-thinking, strategic leader whose vision has helped drive profitable growth and brand recognition for more than 25 years,” said Michael Jones, president and CEO of Delta Dental of Arizona. “His ability to conceptualize marketing campaigns to propel sales and traffic, devise expansion strategies to penetrate new markets, leverage digital platforms to build awareness, and support and develop the talent within his own team, means Delta Dental is well-positioned to continue to improve Arizona’s oral health by emphasizing preventive care and making dental insurance accessible to a wide variety of employers, groups and individuals statewide.”

Greenwood earned his bachelor’s degree in marketing from Eastern Michigan University and his master’s degree in international business from Wayne State University.

Greenwood’s first day is January 17.