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"Trust in the Lord with all thine heart; and lean not unto thine own understanding. In all thy ways acknowledge him, and he shall direct thy paths."
- Proverbs 3:5-6
December 2021
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Innovative Business Theory Presented in New Book
By Claire Natale - Tuesday Oct 19, 2021
Authors Aaron Bare and N. Forbes Shannon Pen ‘Exponential Theory’ to Inspire Business Leaders to Think Big

Aaron Bare, an entrepreneur and business strategist, and his co-author, N. Forbes Shannon, wrote “Exponential Theory: The Power of Thinking Big” to inspire a new generation of leadership—one that is purposeful, conscious, digital, and above all, exponential. This book coins a new business term, Exponential Theory. This theory states that when leaders focus on solving big problems, they become more conscious.

Bare, who started his technology career at Accenture and went on to develop over 100 websites, software projects and apps at his award-winner digital agency, has been a world traveler and found that the key to success in life is by raising consciousness—both internally and externally. “Exponential Theory” stresses the importance of reimagining the future, solving problems, understanding the world’s interconnectedness and finding ways to benefit everyone in the ecosystem. Therefore, Bare argues, that if a company does not have the bigger picture in mind, it will be impossible for them to succeed long-term.

“With the nature of today’s accelerating business landscape, any company or leader that does not move at an exponential pace will be crushed by new, massively transformative organizations that are invading industries every day,” said Bare. “I’ve seen it in my personal business experience. You must disrupt, or you yourself will be disrupted.”

“Exponential Theory” outlines ten keys of exponential leadership that companies must exemplify in order keep up and thrive. Today, with the help of the internet, businesses can be created, marketed and ready to interact with customers at a rapid pace, but can just as quickly fail without a well thought out strategy. Throughout the book, Bare and Shannon showcase exemplary businesses that have seen the bigger picture such as Starbucks, Apple, Tesla, Amazon, Uber and more. These businesses all go beyond a product or service and have excelled because they work diligently to improve people’s lives.

“Our book is all about the power of thinking big. Just when you thought you have thought big enough, try to expand your mind and think even bigger,” said Shannon. “We hope to inspire business leaders and teams to take the necessary steps to cultivate a strong business model that will uplift our society.”

“Exponential Theory” is currently available as an e-book download on Amazon and Barnes & Noble. The paperback can be pre-ordered at Amazon and Barnes & Noble.

Bare and Shannon are working to expand upon the information presented in “Exponential Theory” by creating an online course for business leaders and teams. For more information, please visit exponentialtheory.com.


About Aaron Bare

Aaron Bare is a strategist, entrepreneur, and author of “Exponential Theory: The Power of Thinking Big.” Bare has held global leadership roles in strategy, innovation, technology, marketing and sales. He is a results-focused conscious leader that understands how to create a high-performing culture. Bare has been a lecturer/adjunct professor on innovation and entrepreneurship for 10+ years. He is also a global speaker and facilitator that has facilitated many strategic discussions on innovation and leadership at organizations in 90+ Countries and all 50 States. He also co-founded Herozona Foundation and The Bridge Forum, a national community-focused event bridging the gap between police and communities. To learn more, please visit: AaronBare.com.


About N. Forbes Shannon

Forbes Shannon is an entrepreneur, writer, musician, comedian and co-author of “Exponential Theory: The Power of Thinking Big.” He graduated from Barrett, the Honors College at Arizona State University with a non-profit management degree as both a writing fellow and entrepreneurship and innovation fellow. An avid investor in his community, Forbes strives to help his networks solve problems with high energy and optimism. Forbes served as a member of the leadership team that puts on the largest annual entrepreneurship convention in Arizona, Phoenix Startup Week.