HMA Public Relations, a Phoenix-based public relations and marketing communications agency, has launched Copper State of Mind, a podcast about public relations and marketing communications strategies.

Hosted by Abbie S. Fink, vice president and general manager of HMA Public Relations, along with Dr. Adrian McIntyre of Phx.FM, the twice-monthly podcast discusses the impact and role of public relations for today’s businesses and organizations.

“The money an organization spends on integrated marketing communications is an investment that helps boost your brand, break through the noise, and drive business results,” said Fink. “With that at the forefront, this podcast touches on a variety of communications strategies, what to consider when making the decision to make this type of investment and we’ll explore today’s communications challenges and share insights, stories, and strategies.”

Fink has been with HMA Public Relations since 1993, implementing strategic communications programming for clients in such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for both the private and public sectors.

McIntyre is a cultural anthropologist and internationally recognized authority on effective communication.

This is the second podcast the agency has hosted, The Arizona 100 focused on business news throughout the state.

“The Arizona 100 podcast focused on business news and after 40+ episodes we retired that enterprise in order to launch Copper State of Mind, focusing in on what our agency represents…communications for businesses, nonprofits and civic organizations throughout the state,” said Fink.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix.

For more information and to listen to Copper State of Mind, visit https://hmapr.com/our-podcasts/copper-state-of-mind/.