Food City, Bashas’ and AJ’s Fine Foods Invite You to Spice up Your Meals with a #HatchAtHome Challenge
By Lisa Padilla -
Wednesday Aug 19, 2020
While many of us cannot wait for cooler temperatures to arrive, it is about to get a lot hotter throughout the state due to the arrival of the Hatch Green Chile season, which runs from now to mid-September, in more than 100 Food City, Bashas’ and AJ’s Fine Foods stores throughout the state.
Now until Sept. 8, Arizonans are invited to a fun #HatchAtHome Challenge in celebration of the Hatch Green Chile season. Food City, Bashas’ and AJ’s Fine Foods are challenging all of us hunkered down at home: they want to see what you can make with Hatch Green Chiles during the next 30 days. They are inviting Arizonans to post a public photo or video on their favorite social media feeds, using #HatchAtHome for a chance to win a variety of at-home cooking supplies and a grocery gift card (valued at $1,000) or a runner-up prize of at-home cooking supplies and a grocery gift card (valued at $500).
WHEN:
Hatch Chile season: Now to mid-September
Now until Sept. 8: #HatchAtHome Challenge
Sept. 9: Grand-prize and runner-up prize winners are randomly selected
WHERE:
More than 100 Bashas’, Food City and AJ’s Fine Foods locations throughout Arizona
WHY:
It has been months since the pandemic limited restaurant options and caused many people – even those who have never made a meal in their own kitchen – to cook more at home. Consumers now report cooking an average of six dinners at home a week, compared with 3.8 weekly home-cooked dinners in a 2018 survey. Due to stay-at-home and quarantine orders, everyone is spending more time cooking, watching TV, browsing social media, and exercising at home.
While some are experiencing cooking fatigue in the kitchen, others have felt more empowered, discovering they enjoy preparing and eating homemade food more than expected. Some new recipes, habits and skills appear likely to last as consumers participate in more cooking projects at home.
The Hatch Green Chile harvest has become a culinary celebration in the Southwest.
Fresh, authentic Hatch Green Chiles can add flavor to any at-home meal, from cheeseburgers to enchiladas. The harvest timeframe is limited, so many people stock up during the season and freeze Hatch Chiles so they can use them year-round. Besides being tasty, green chiles also have many health benefits.
