FirstBank Pays $8,000 of Grocery Bills Ahead of Arizona Gives Day
By Erica Fetherston -
Thursday Apr 01, 2021
FirstBank, one of the nationâ€™s largest privately held banks with a focus on â€œbanking for good,â€ recently surprised shoppers across the Valley by paying their grocery bills as part of their annual â€œGive It Forwardâ€ campaign to promote Arizona Gives Day. In total, FirstBank covered the cost of nearly $8,000 worth of grocery bills.
When customers arrived at three Fryâ€™s locations in Gilbert, Ahwatukee, and Goodyear on March 25 to pick up their online orders, FirstBank and Fryâ€™s staff delivered their bagged groceries and notified them that FirstBank had covered their entire bill. In return, FirstBank asked families to consider â€œgiving it forward,â€ even if itâ€™s just $5, to a charity of their choice during this yearâ€™s Arizona Gives Day. The annual 24-hour online giving campaign organized by the Alliance of Arizona Nonprofits will be held on April 6, this year.
â€œLast yearâ€™s Arizona Gives Day came at a time when nonprofits were beginning to struggle with the ramifications of the coronavirus pandemic, and the community truly stepped up to help these organizations,â€ said Joel Johnson, East Valley Market President at FirstBank. â€œWe hope this act of kindness will inspire Arizonans to once again show their support for a nonprofit they care about, no matter how big or small the donation.â€
This is the fifth year FirstBank has done its â€œGive it Forwardâ€ campaign to promote Arizona Gives Day. Last year, FirstBank surprised pet owners at a veterinary clinic by paying their vet bills. In 2019, FirstBank employees posed as restaurant servers to pay for patronsâ€™ tabs. In 2018, the bank pumped free fuel for drivers. Thanks in part to these efforts, Arizona Gives Day has experienced year-over-year increases in new donors and donations.
FirstBank has been the presenting partner of Arizona Gives Day since its inception in 2013, helping the program raise more than $23 million for Arizona nonprofits. In 2020, the Alliance of Arizona Nonprofits with FirstBankâ€™s support, promoted and fundraised a Nonprofit Emergency Relief Fund to raise additional money for nonprofits who missed out on crucial funding. The result was a record-setting Arizona Gives Day, with $6.1 million raised for over 900 nonprofits. For more information about Arizona Gives Day or to make a donation, visit AZGives.org.