Coming off a record-breaking Arizona Gives Day 2020 when donors generated an incredible $6.1 million for nonprofits statewide, the 2021 event on April 6 is more important than ever given the financial impact of the coronavirus pandemic.

Registration and re-enrollment is now open for Arizona nonprofits interested in participating in the 24-hour online fundraising event.

Arizona Gives Day is an annual giving movement, uniting nonprofits, big and small, new and established, to celebrate and increase philanthropy in Arizona through online giving at AZGives.org. This online event helps raise awareness about the critical role Arizona nonprofits play in our communities and inspires people to give generously to create a thriving and stronger Arizona for all.

All participating nonprofits need to enroll at http://www.AzGives.org before March 5.

“Nonprofits across Arizona are still reeling from the impact of the coronavirus, yet they consistently continued bringing vital services, resources and even entertainment to communities across the state,” said Alliance of Arizona Nonprofits CEO Kristen Merrifield. “Arizona Gives Day offers an opportunity to show how much nonprofits are appreciated and necessary on so many levels.”

Merrifield added that “Arizona Gives Day also provides a number of significant options for nonprofits to develop year-round giving opportunities and for donors to create personal fundraising campaigns for their preferred charities.”

Nonprofits registering or re-registering for Arizona Gives Day 2021 also will find:

• A “roadmap” to guide nonprofits through the registration process.

• The opportunity to submit support requests online.

• The ability for organizations to include any matching grant amount and their fundraising goal on their profile page.

• The opportunity for their biggest fans and donors to create their own fundraising page.

• Incentive prizes! More than $1.4 million in incentive prizes has been awarded since 2013.

Local Arizona businesses can help ensure a successful Arizona Gives Day in a number of ways:

Employee Giving Page- Businesses of any size can participate in Arizona Gives Day by creating an Employee Giving Fundraising Page. With a fundraising page your business can adopt one or more organizations to raise money on a centralized platform for giving. There also is an option to match employee donations, if desired. Register at http://www.azgives.org/businesses.

Sponsorship - Show your support for Arizona Gives Day as an official Sponsor. A variety of sponsorship levels are available starting at $2,500 and can be further customized as needed.

Presented by FirstBank, one of the nation’s largest privately held banks with a focus on “banking for good” Arizona Gives Day is hosted by the Alliance of Arizona Nonprofits and the Arizona Grantmakers Forum.

“Individuals, businesses and communities rose to the occasion last year to make a dramatic difference for nonprofit agencies doing great work across our state during the pandemic,” said FirstBank Market President Joel Johnson. “Arizona’s nonprofits provide critically important services that are more important now than ever. We look forward to another year of showcasing our community’s generosity.”

A full explanation of improvements and answers to important questions about Arizona Gives Day can be found at http://www.AZGives.org.

AZGives.org provides a toolkit and templates for participating nonprofits to assist in outreach through social media, email, and news releases. It also offers training videos, promotional graphics, logos, best-practices guides, and successful fundraising strategies used by other nonprofits. For more information, visit http://www.azgives.org.

For more information about the Alliance of Arizona Nonprofits, go to http://www.arizonanonprofits.org.




By Steve Carr