In honor of Red Cross Month, a section of Scottsdale Quarter will be lit up in vibrant red in support of the American Red Cross this March. By lighting 73rd Place, the shopping center will show its support of the American Red Cross and its mission in the community.

During Red Cross Month, volunteers are recognized and honored for providing hope and urgent relief to families in need in the face of life’s emergencies. More than 75 years ago, March was first proclaimed Red Cross Month in 1943 by President Franklin D. Roosevelt to raise awareness of the organization and its humanitarian mission. Today, the organization continues to celebrate this month by asking everyone to be a hero for families in need.

Community members can show their support for this cause by stopping by Scottsdale Quarter on Wednesday, March 22 – American Red Cross Giving Day. The center has teamed up with the American Red Cross and Kendra Scott to raise awareness on this day. Guests can shop at Kendra Scott’s Scottsdale Quarter location and a percentage of each sale will be donated to the American Red Cross. The first 150 shoppers at Kendra Scott that day will also receive a free cotton tote. Funds raised on Giving Day can provide hope and urgent relief like food, shelter and other essentials for families who need it most.

“We are thrilled to partner with the American Red Cross of Arizona,” said Richard Hunt, General Manager at Scottsdale Quarter. “We continue to look for ways to serve our local community and we are honored to support and bring awareness to Red Cross Month this March.”

For more information on Red Cross Month and other events at Scottsdale Quarter, visit scottsdalequarter.com or follow @scottsdalequarter on Instagram.