Vrbo Fiesta Bowl Parade presented by Lerner & Rowe
A statewide crown jewel since its first production in the early 1970s, the Vrbo Fiesta Bowl Parade presented by Lerner & Rowe celebrates its 50th edition this season. The Parade honors the legacy of the Fiesta Bowl Organization as it takes its traditional two-mile march through Central Phoenix.
This yearâ€™s parade theme is â€œLegends Made Here,â€ honoring Arizona public figures who share the Fiesta Bowlâ€™s commitment to making a positive impact on communities across the state. NBA broadcasting icon Al McCoy, the â€œVoice of the Sunsâ€ and the NBAâ€™s longest tenured broadcaster in history, will be honored as the Grand Marshal.
The Parade features more than 3,000 participants and is the highest-attended single day event in Arizona. Admission is free to the public, with premium and reserved seating now available for sale at $30.