A statewide crown jewel since its first production in the early 1970s, the Vrbo Fiesta Bowl Parade presented by Lerner & Rowe celebrates its 50th edition this season. The Parade honors the legacy of the Fiesta Bowl Organization as it takes its traditional two-mile march through Central Phoenix.

This year’s parade theme is “Legends Made Here,” honoring Arizona public figures who share the Fiesta Bowl’s commitment to making a positive impact on communities across the state. NBA broadcasting icon Al McCoy, the “Voice of the Suns” and the NBA’s longest tenured broadcaster in history, will be honored as the Grand Marshal.

The Parade features more than 3,000 participants and is the highest-attended single day event in Arizona. Admission is free to the public, with premium and reserved seating now available for sale at $30.